Hi, I’m Barry Levitt, the owner of Sierra Cycles. I was born in Brooklyn, New York, where I started my professional career as a teacher and school administrator, but I had an immense passion for motorcycles and speed. Finally the passion was too strong to leave alone, so in 1979 I moved from the Big Apple to Sierra Vista, Arizona. WOW! What a change for a city boy. I opened a two-person 2,900 square foot dealership called the Kawasaki Korral, a single line Kawasaki dealership. Over the years I proudly represented Kawasaki’s power products, ATVs, personal watercraft, Mules, and now their awesome RUV, the Teryx.

In 2000, after over twenty years of serving every customer, I retired from the business and sold Sierra Cycles.

In 2007, with the help and energy of my son, David, Sierra Cycles was re-purchased and back in the family. We did not continue with Polaris; instead we introduced the full line of Arctic Cat to our already exceptional line-up. Upon meeting the Arctic Cat team, I knew that they too represented our core beliefs and philosophy that community is family. We regard our customers as our friends and part of our extended family. We will always extend ourselves to meet the needs of our family members beyond what others expect and everyone that works at Sierra Cycles follows the same core belief of customers first.

Now in 2008, based on the needs of our public, we have added Schwinn motor scooters to our already successful presentation. We chose Schwinn based on reputation and respect for a company that continues to represent quality and value.

If you are looking for a dealership that cares about its customers and will go the extra mile, please come and visit. We’re open six days a week (closed Sunday) and always willing to stay beyond the normal hours to help a friend in need.

I’m David Levitt, the son and the future of Sierra Cycles. Long before I was born, my dad built this dealership to serve customers and his passion for speed. I too share that passion as I started riding soon after I could walk and I walked at nine months (at least that’s what they tell me).

I am the general manager of Sierra Cycles, where I spend almost all of my time, except when I’m out racing my Suzuki LT-R450, which keeps my Suzuki SV1000 company. As you can see, I am truly a Suzuki fan, which combined with my dad makes us a perfect pair to serve your every need.

I grew up in the industry and that is what I’m all about. After graduating from Buena High School, I moved to Charlotte, North Carolina, to pursue a career in racing, but couldn’t get the motorcycle dealership atmosphere out of my system, so I went to work in the parts and accessories department of one of the largest multi-line dealerships in the country. There I rediscovered my passion for this industry and realized how under-served most customers are. I encouraged my dad to join me as I wanted to build a new dealership where the customer is #1 and their needs are a priority, and it only made sense to come home to the store that was such a large part of my life growing up. So, in 2007, we reopened Sierra Cycles with that driving force. Thanks to our many happy customers from far and wide, you have helped make our return to the business very successful. In 2008 we achieved the rare "A" rating from Kawasaki Motors and was ranked in the top seven Suzuki dealerships in the western United States.

So please come see us here at the all new Sierra Cycles, or at the race-track where my GREAT staff and I will do whatever it takes to show you why we earned our "A" rating. My staff and I are here to work hard for you; please do not hesitate to ask for that unusual item, as we have the largest selection of products to choose from in the area and we will do whatever it takes to earn your business and loyalty.

Have you ever seen the slot machines with the one arm? Just like Jeff, the one-armed bandit. Jeff obviously is well known because he was the youngest multi-line dealership owner ever and a decorated motocross racer, beyond that he has never slowed down on or off the race track. Jeff’s entire life has been about riding two, three, or four wheels and an occasional Jet Ski as well. If it is motor powered, Jeff has ridden it and probably owned it as well. He now hits the trails with his Kawasaki Teryx, a Kawasaki KLX140, and two Suzuki King Quad 450s.

Now as the parts manager of Sierra Cycles, he brings a wealth of information and experience to help take our parts and accessories department to an even higher level of customer satisfaction. Since Jeff retired from the ranks of ownership, he has worked at many dealerships managing their parts and service departments. Jeff and Barry (Sierra Cycle's owner) have known each other for 25 years and now with the new Sierra Cycles, who better than Jeff Martin to put his stamp on it.

Jeff Martin is particularly involved in making sure that any item that is available anywhere can and will be here when you want it to help insure that both you and your unit are the best ever.

Joe is the man in the center of everything and everybody. Joe manages some of the best technicians in the West and coordinates with the parts and sales department. Joe has been with the new Sierra Cycles since the very beginning, and has helped transform our service department into an efficient family friendly department. When Joe is not working or riding his Suzuki RM-Z450 out on the track or the trail, he is spending some quality time with his three year old son Brandon.

Whenever it’s time to make an appointment for your loved unit, please call Joe and he’ll make sure your vehicle is cared for and properly maintained. We’re always here to help with loading and unloading and delivery if necessary.

Jody is one of our "Young Guns" riders. He rides on the street and off-road FAST. That’s one of the main reasons he’s here at Sierra Cycles almost everyday, sometimes even on his days off. Jody loves the fun aspect of the dealership and when you get to know him you’ll realize how much he cares about you and your particular ride. Jody makes himself available to anyone that wants to go for a ride, sometimes even before the work day begins. Once back at the dealership he’s either helping a customer or has his head buried in an accessory catalog learning what’s the newest and greatest for everyone else. If you have a special request for a part or accessory give Jody a call, you’ll be happy you did.

David too rides everything out there, and most of the time he is teamed up with Jeff Martin (the parts manager) flying over the trails somewhere in Cochise County. David came to Sierra Cycles with extensive factory training from Yamaha and Kawasaki; now he’s adding Suzuki and Arctic Cat to a long list of certifications. He may be quiet and soft spoken, but his mechanic ability makes the impression, it speaks for itself. His effort is an expression of quality work, David is thorough and is very proud of his ability to be the master of every unit he puts his hands on.

Mike has again come home to Sierra Cycles. Mike and Barry Levitt (owner) have been teamed up for about twenty years now. Over that span, Mike has been the parts man, the sales man, and ultimately just the man. Mike, like most mechanics, chooses to let his expertise do the talking; he can work on anything and he can out-ride almost anyone on anything as well. Just in case you were wondering about what makes Mike Calhoun tick, he is Mr. Kawasaki through and through—we’ve seen his blood and it too is green. By the way, if Mike’s not on his KX riding, then there’s a good chance he’s out fishing—the other passion that consumes "the man."

Rick and Sierra Cycles have a twenty-five-year history. Rick arrived here at Fort Huachuca in the early 1980s as one of those "young guns" who was fast and fearless. Over the years he married Patty (he’s so lucky) and now his son Ryan is following in dad’s footsteps. Rick has been an avid race fan for decades and for almost that long a flag man at Laguna Seca, and other high performance race tracks throughout California. Rick has rubbed shoulders with the likes of Roberts, Spencer, Mladin, Spies, etc. Rick has a stable of vehicles from his KZ1000 on the street, to his KLX450 and KSF450 off-road, not to mention a Suzuki collection of off-road vehicles as well. Yes, Rick Richard is typical Sierra Cycles: ride whenever possible on and off-road.

Rick is soft-spoken and has a wealth of knowledge from the track and street. He’s been there and is very willing to share with you what he can offer. He’s not your stereotype high pressure salesman; Rick loves to ride and respects all rides, so he’ll give you the honest approach and opinion to help make you safe and share the love.